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Instructor Mark Leo Featured in B Metro Magazine

It’s a grind, but not that kind

by Brett Levine     Photo by Jerry Siegel

“I started skateboarding in 1986, in what was one of the heydays of skateboard magazine culture,” says graphic designer Mark Leo as he speaks of how he became interested in the ideas of branding, marketing and design.  “I was reading magazines like Thrasher and Transworld Skateboarding and looking at the graphics being made by people like the conceptual artist Craig Stecyk and the work he did for the Bones Brigade.  I knew I wanted this type of creativity to be a part of my world.”

Switching from a focus on English and history, Leo completed a degree in graphic design at UAB, and he quickly realized that there was room to work with diverse clients meeting their various needs.  “One of the aspects of working in a city like Birmingham is that there are a lot of  financial institutions, hospitals and service organizations that are always thinking very carefully about what sets them apart from their competition,”  he says. This understanding has led Leo to create logos or advertisements for clients including UAB, Jenkins Brick and Tile, and Haskell Slaughter. One of his most recognizable achievements was his work as an art director for Forte Marketing Group. Their annual report for the Jimmie Hale Mission won a Gold Addy Award.

But as someone who continues to skate, Leo always wanted to diversify his practice.  He continued to focus on mainstream clients and their needs, but he also began to reach out to professional skateboarders, following them and their companies on Facebook and providing them with links to his work.

Three years ago, he got his “street” break when Steve Steadham, a member of the legendary Bones Brigade, wore one of Leo’s t-shirt designs while competing in the X Games.

This led to a role as art director for Pure Distribution, designing for their Tracker, Blueprint, Orion and Premium brands.  “Funnily enough, I designed my first full-page ad that appeared in Skateboarder magazine later in life,” Leo says.  “It took a lot of networking in a community I’d been a part of for a really long time.”

These days, Leo works with clients to strengthen their emerging brands across a range of product lines.  “I love creating an identity for something like Orion Trucks, something that is seen again and again,” he says. “At the same time, I enjoy working with young companies that are learning how to place their products in the marketplace.  Where a company might have had a t-shirt a decade ago, now we talk about an entire range of streetwear, branded skateboards, trucks and wheels, and a range of other products that really emphasize who the company is and what new innovations they’re bringing to their users.

“One of my main pleasures now is working with companies like Faith Skate Supply in Birmingham, or Relief in Panama City, or Freebird in New Jersey.  All of these companies have a really fascinating sensibility playing with the idea of being Southern and what that culture means in the skateboarding or roller-derby worlds.”

Leo remains committed to Birmingham, to his many friends and connections, and to the opportunities the city provides him.  “For me, my work is basically a case of ‘have laptop, will travel.’  With my laptop and Skype I can meet clients anywhere,” he explains.  “Many of my clients are becoming more comfortable with this approach, whether it is thought of as a more formal videoconference with a large corporate clients or as a simple Skype call with a smaller business.”

Maintaining a balance is important.  Leo teaches graphic design as an adjunct instructor at the Jefferson State Shelby Campus even as he continues his private practice.  “I always think of myself first simply as a professional graphic designer,” Leo says.  “I am excited by the scope and range of work I am invited to do.  Whether it is an annual report, a website redesign, a clothing label or some other branding entirely, I always tailor my approach to the needs of my client.  Really, I simply try to let my works speak for themselves.  With the advances in social media, clients can explore my approach and decide if it seems like it could be a good fit.  After that, it’s all about business.  Well, it’s about business, but business in the way the client feels the most comfortable.”

With that, Leo mentions a new skatepark  slowly emerging on the north side of the viaduct in downtown Birmingham.  Peter Karvonen, owner of Faith Skate Supply, through a set of connections, is trying to create safe spaces for skaters since the demise of the space near Railroad Park.  Leo, committed to the community, does what he can to help create a positive, much- needed space.

“Birmingham is a really positive city.” he says. “We just have to continue to be more creative, to create opportunities when we need them and to remember that our city creates incredible talent every single day.”

Holiday Expo 2012!

Annual Holiday Expo at Jefferson State!

Public and Vendors Invited!

December 4 & 5 at the Fitzgerald Student Center.

The Holiday Expo will provide tables for vendors, faculty, staff and members of the community to sell their merchandise. The price for a table is $25 and $15 for any additional tables.

Please reserve your table in advance to secure your spot at the Holiday Expo. Come join us for crafts, goodies, and seasonal shopping.

WHEN: Tuesday, December 4th & Wednesday, December 5th
9:00 AM - 2:30 PM

WHERE: Fitzgerald Student Center on the Centerpoint Campus of
Jefferson State Community College located at 2601 Carson Road
Birmingham, Al 35215

RSVP: 205.687.0211 or online at www.jsccsife.org Reservations recommended.

Judy Merritt Honored

Judy Merritt Honored at Leadership Ceremony

At the recent Youth Leadership Development Program’s (YLDP) Kickoff ceremony, Jefferson State President Judy Merritt was honored for her tireless dedication to improving the lives of the citizens in the State of Alabama. With more than 1,500 in attendance, many Jefferson State employees, students, and alumni were in attendance to pay tribute to Dr. Merritt. Forever named in her honor, the YLDP’s Judy Merritt Servant Leader Award will be presented each year at the kickoff ceremony to a person who mirrors Judy’s servant leadership style and holds those truths and values dear.

Below is an excerpt of remarks made when presenting her honor:

“Judy epitomizes the servant leader. Over the years, she had many opportunities to advance and leave Jefferson State behind, but she always listened to her heart and knew that Birmingham and her leadership role at Jefferson State was her true calling. Judy often says her favorite job she ever had was an admissions counselor at Jefferson State. There, she did everyday what she does best- listen to people’s stories and offer compassion and guidance with the utmost sincerity. Today, you can find her having those same conversations in the Jeff State elevator, hallways or perhaps the Publix checkout line. Her passion for accessible education for EVERYONE has never waned and her servant leadership style has built an army of educators that would follow her anywhere. Today, we would like to honor her for her tireless dedication to improving the lives of others and our community.”

Jim Blackburn Retires

Jim Blackburn Retires

Jim receives a "Key to the City" from Pell City Mayor Bill Hereford.

After 32 years of service at Jefferson State, Jim Blackburn retired on September 30, 2012.

Jim started working at the college in April of 1980 as the Coordinator of Adult and High School Articulation. Jim served in a variety of positions including the Director of Recruiting, Director of Admissions, Director of the Shelby-Hoover Campus, and lastly, the Director of the Pell City Center.

We will miss Jim and wish him all the best in his retirement.

Like Us!

"Like Us" on Facebook and "Follow Us" on Twitter!

Two great ways to stay informed about the happenings at Jefferson State are to "Like" Jefferson State on Facebook and to "Follow" Jefferson State on Twitter.

To like the college on Facebook, go here:
http://www.facebook.com/jeffstatecollege.

To follow on Twitter, go here: 
https://twitter.com/jeffstate. 

 

Name the Employee!

Who is This Jefferson State Employee?

Post your guesses in the comment section below!

Chef Jason Bierley

Chef Jason Bierley Chosen As "Chef of the Year" Finalist

Jefferson State Chef Jason Bierley was recently chosen as a finalist as Chef of the Year for the Annual Stars of the Industry Dinner in Huntsville. The event is a celebration of excellence by individuals in the Alabama Food Service and Hospitality industries, and is the premier event restaurants and hotels throughout the state plan to attend each year.

All finalists are presented a plaque recognizing their achievement and are also acknowledged before and during the dinner. During the awards ceremony, a winner from among the finalists is announced from each of the 15 categories from employees to restaurateurs and hoteliers.

Congratulations Chef Jason! We are proud of you!

Degree Works Kickoff

Degree Works Kickoff

Jefferson State hosted a Degree Works Kickoff recently for Enrollment Services and IT staff. Following the Kickoff, training began for implementing Ellucian Degree Works, a web-based tool to help students and advisers monitor a student's progress toward degree completion.

DegreeWorks, which will replace our current degree evaluation system, combines Jefferson State degree requirements and students' completed coursework into an easy-to-read worksheet that helps students and advisors understand progress toward degree completion.

The worksheet acts much like a checklist so that when requirements are completed, they are checked off the list. Advisors and students see what courses and requirements still need to be completed. Degree Works is available now to students and advisors.